ANRV348-SO34-09 ARI 4 June 2008 7:52
Not all evidence associated with credit mar-
ket discrimination is bad news. Indeed, between
1989 and 2000 the number of mortgage loans
to blacks and Hispanics nationwide increased
60%, compared with 16% for whites, sug-
gesting that some convergence is taking place
(Turner et al. 2002). Nevertheless, the evidence
indicates that blacks and Hispanics continue to
face higher rejection rates and receive less fa-
vorable terms than whites of equal credit risk. At
the time of this writing, the U.S. housing mar-
ket is witnessing high rates of loan defaults and
foreclosures, resulting in large part from the
rise in unregulated subprime lending; the con-
sequences of these trends for deepening racial
inequalities have yet to be fully explored.
Consumer Markets
Relative to employment, housing, and credit
markets, far less research focuses on discrimi-
nation in consumer transactions. Nevertheless,
there are some salient disparities. A 2005 re-
port by New Jersey Citizen Action using data
from two New Jersey lawsuits found that, be-
tween 1993 and 2000, blacks and Hispanics
were disproportionately subject to financing
markup charges at car dealerships, with mi-
nority customers paying an average of $339
more than whites with similar credit histories.
Harris et al. (2005) analyze federal court cases
of consumer discrimination filed from 1990 to
2002, examining the dimensions of subtle and
overt degradation (including extended wait-
ing periods, prepay requirements, and higher
prices, as well as increased surveillance and
verbal and/or physical attacks) and subtle and
overt denial of goods and services. They re-
port cases filed in hotels, restaurants, gas sta-
tions, grocery/food stores, clothing stores, de-
partment stores, home improvement stores,
and office equipment stores filed by mem-
bers of many racial minority groups. Likewise,
Feagin & Sikes (1994) document the myriad cir-
cumstances in which their middle-class African
American respondents report experiences of
discrimination, ranging from poor service in
restaurants to heightened surveillance in de-
partment stores to outright harassment in pub-
lic accommodations. Together, these studies
suggest that discrimination in consumer mar-
kets continues to impose both psychic and fi-
nancial costs on minority consumers.
Much of the empirical work on discrimina-
tion in consumer markets has focused specifi-
cally on the case of car purchases, which, aside
from housing, represent one of the most sig-
nificant forms of personal consumption expen-
ditures (Council of Economic Advisers 1997,
table B-14).
5
Ayres & Siegelman (1995) con-
ducted an audit study in Chicago in which
testers posed as customers seeking to purchase a
new car, approaching dealers with identical re-
hearsed bargaining strategies. The results show
that dealers were less flexible in their negotia-
tions with blacks, resulting in a significant dis-
parity in the ultimate distribution of prices (rel-
ative to white men, black men and black women
paid on average $1132 and $446 more, respec-
tively) (Ayres 1995). Although analyses using
microdata have come to more mixed conclu-
sions about the relevance of race in actual car
purchase prices (see Goldberg 1996, Morton
et al. 2003), the audit evidence suggests that
simply equating information, strategy, and
credit background is insufficient to eliminate
the effects of race on a customer’s bargaining
position.
Although much of the literature on con-
sumer discrimination focuses on the race of the
individual customer, a few studies have also in-
vestigated the effects of community characteris-
tics on the pricing of goods and services. Graddy
(1997), for example, investigated discrimination
in pricing among fast food chains on the basis
of the race and income characteristics of a local
area. Using information about prices from over
400 fast food restaurants, matched with 1990
census data for zip code–level income, race,
crime, and population density, and control-
ling for a host of neighborhood, business, and
5
There is also a growing literature in economics that focuses
on online auctions (e.g., eBay
R
), allowing researchers to test
theories about consumer discrimination in more highly con-
trolled (but real-world) environments (e.g., List 2004).
www.annualreviews.org
•
Sociology of Discrimination 191
Annu. Rev. Sociol. 2008.34:181-209. Downloaded from arjournals.annualreviews.org
by Princeton University Library on 08/27/08. For personal use only.